I listened to several pitches the other day and marveled at the names entrepreneurs give to their companies. To me, most sound like garage bands or bad b-movie titles. Shakespeare made up thousands of words and I can’t decide whether he’d be proud or amused at the names we invent for businesses. Some are potential tongue twisters, some are sublime, and many are a mouthful of the ridiculous…

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↓ Transcript
Biff: Hi! I'm the CEO of Helix-monkey.com. I'd like to show you my excited monkey .. uh ... Oh God! I mean I'm excited to introduce you to my ... No. I mean .. Ah! I hate our name.