I hear a lot about algorithms and analytics as being predictive. It’s funny to me because the information gathered is necessarily based upon the past. For a real kick, go back in time and check the predictions of technology and how it was going to change our lives. What is the difference between the patterns as studied and the patterns as lived? According to the predictions based on the data, we should all be living on a beach enjoying a remarkably slower pace of life….

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↓ Transcript
Rube: Ah-ha! With my algorithm, I can predict the future! My new technology will change the world!

Fl!p: Dude! Did you take my snow globe again?