Simon Sinek articulated a simple but effective way of distinguishing what makes a great business great. He calls it the Golden Target. At the center of the target is the question, “Why?” Great businesses are clear on why they do what they do. They market from the “Why” and not from the “What.” Sometimes the “Why” gets lost in the “What” or, better yet, we are incapable of acknowledging how deeply personal our drivers really are. . .

To learn more about developing your entrepreneurial mind, check out the resources at Flipped Startup.

Flipped Startup

↓ Transcript
Fl!p: I have a great idea! It's what ever geek dreams about! Imagine: the full risky experience of life from the safety of your basement console! Announcing e-Procreate!

Dot: You're kidding, right?

Fl!p: Girls scare me.