Once, I was standing in the back of a theater watching a play that a friend had directed. I noticed that the audience got restless every seven minutes. It was like clockwork! Later I mentioned it to my friend and he said, “Don’t you know what that is? People are patterned according to the commercial breaks on television. They get restless every seven minutes because they’ve been patterned to consume something….”

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↓ Transcript
George: Let's role play. You are a potential customer.

Dot: Um. Okay.

George: "So, little lady, do you like our product?" Now you say, "Yes."

Dot: OK.

George: "How does it feel to have your will subverted?" Now you say, "Great!"

Dot: I don't like my role.