How many times have you heard the phrase, “Didn’t you read my email?” And, you probably did – along with the several hundred other emails that came into your box. In the last chapter of his book, Influence, Robert Cialdini wrote elegantly about information overload. He described our capacity to take in (or not) and process the river of information flowing through us each day, and how that impacts our decision-making processes….

To learn more about developing your entrepreneurial mind, check out the resources at Flipped Startup.

Flipped Startup

↓ Transcript
George: Customers like alerts. What if everytime an email came into their device, they got an electric shock?

Fl!p: They'd fear their email.

Dot: I already fear my email.