One of the challenges of collecting data is not to influence the results. History is rife with examples of people using data to prove their point of view. Everyone does it, but entrepreneurs are especially susceptible to seeking the data and feedback that supports what they want to hear….

To learn more about developing your entrepreneurial mind, check out the resources at Flipped Startup.

Flipped Startup

↓ Transcript
Liz: All of this customer research is driving me crazy! It's taking up too much space in my brain. Besides, I already know what people need so I'm only pretending to care.