Lately I’ve been listening to a lot of conversations about customers and customer patterns. It’s funny because the language is so sterile that it is easy to confuse the customer with the pattern. The conversations rarely entertain the reality that, as members of a consumer economy, we are expert consumers. If there’s a geography that Americans know how to navigate it is the geography of consumption….

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↓ Transcript
Calm: Think of me as your cultural informant! You want to observe customers. I can show you the ropes! I'm a kid so I've been well trained since birth to be the consummate consumer!