The Observer Effect: the act of observing will influence what’s being observed. Measurement is not a neutral act. How we measure has a great impact on the phenomena being measured – a notion the public schools seem to ignore and business start-ups rarely consider when measuring the usefulness of their product…

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↓ Transcript
Divot: Sustenance or social?

Fl!p: Wha..

Howe: Are you in the kitchen to talk or eat?

Divot: We're collecting data. He's not very social.

Howe: Put a mark in the 'eat' column.