I laughed out loud boarding a recent flight as I passed a blizzard of advertisements about the great free services I was about to experience. When seated, the announcement came “For your improved convenience, this airline is now charging for coffee and soda.”  Do you remember a time when there was an expectation of service from a service provider? Quinn once said that the fall of western civilization came with the introduction of the salad bar. Do you recall the recent experiment to charge passengers to use the toilet? The rule remains: if you have to tell me you have great service, you probably don’t….

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↓ Transcript
Earl: The airline just charged me for my carry-on bag.

Biff: That's nothing! They charged me for a bad cup of coffee.

Earl: It's an industry in a hotly contested race to the weeds.