Iteration can make you dizzy. A creative path can be disorienting if what you require is solid, predetermined outcomes. Failing fast and failing often means to remove failure from the equation altogether. Failing fast means to make strong offers and detach from outcomes. It is a relationship imperative, not a result initiative.

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↓ Transcript
Biff: Fail fast. Fail often. Iterate. Pirouette. Pivot. That is the necessary dance on the path to success.

Earl: Success sounds a lot like motion sickness.