A cliché is a cliché because it carries some truth. Two cliché’s to keep in mind when starting down the founder path: 1) It always costs more than you think; 2) Everyone has an agenda…

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↓ Transcript
Biff: I've hired a decoy for you. Now you can observe customers and people will think you're just another dad.

Calm: We'll need a bigger budget. The other dads buy their kids tons of stuff to keep them quiet.