How often have you heard someone say “Act Natural” when they point a camera at you? Wedding photographers are the worst offenders (what could possibly be natural about staged wedding photographs?). I had a nice laugh the other day while walking through a city park with a friend. My friend said “I love getting into nature.” He meant that he loves being outdoors. There is nothing in a park that isn’t designed and constructed. Some elements may be natural (trees) but the entire place was conceived, designed, and constructed. What is a natural environment in an urban landscape?

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↓ Transcript
Divot: Did you see that?

Howe: Yes.

Divot: We're observing the entrepreneur in his native environment.

Howe: Pretend that we're not here.